Ducati CEO: “The Future Is Electric”
January 19th, 2019Via: Electrek:
As major motorcycle manufacturers around the world grapple with a new era of EVs, Ducati could be the next to roll out an electric motorcycle. That’s according to the company’s CEO who just confirmed Ducati’s commitment to developing a production electric motorcycle.
If they can trademark their distinctive internal combustion engine/muffler sound and match it to the bike speed (and gearing? A geared electric bike sounds interesting…) it would provide a distinctive selling point with safety benefits and help keep their earlier buyers on board. Same goes for Harley, BMW, Yamaha, etc.
I’d take the Jetsons car sound:
https://www.youtube.com/watch?v=QdWswvLPdE0
Ha! Me too.