Ghost Music: Spotify Playlists Contain “Anonymous, Low-Cost Playlist Filler” to Avoid Paying Royalties to Real Musicians
December 20th, 2024Give ’em what they want…
Via: Harper’s Magazine:
According to a source close to the company, Spotify’s own internal research showed that many users were not coming to the platform to listen to specific artists or albums; they just needed something to serve as a soundtrack for their days, like a study playlist or maybe a dinner soundtrack. In the lean-back listening environment that streaming had helped champion, listeners often weren’t even aware of what song or artist they were hearing. As a result, the thinking seemed to be: Why pay full-price royalties if users were only half listening? It was likely from this reasoning that the Perfect Fit Content program was created.
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