McDonald’s to Add Self-Order Kiosks to 1,000 Stores Each Quarter
June 4th, 2018Via: CNBC:
As McDonald’s seeks to modernize its business, the company is placing a big bet on mobile and other tech platforms.
McDonald’s has been systematically adding self-service ordering kiosks and table service to stores as it works to “build a better McDonald’s.”
“What we’re finding is when people dwell more, they select more,” CEO Steve Easterbrook told CNBC on “Squawk on the Street” Monday. “There’s a little bit of an average check boost.”
In fact, the company plans to upgrade 1,000 stores with this technology every quarter for the next eight to nine quarters.
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International markets like Canada, Australia and the U.K. are already fully integrated with kiosk service and mobile ordering. Locations in France and Germany, too, are almost completely transformed with this new technology.
“The U.S. is a little bit behind,” Easterbrook said.
