Fast-Food Logos ‘Imprinted’ in Children’s Brains
September 26th, 2012Via: Medical Daily:
Childhood obesity is a growing health concern in the public sphere, but for many of us, it also hits close to home. But while public health campaigns have singled in on parents providing children with unhealthy nutrition options and with poor examples of healthy eating, new research indicates that some of the problem may lie with fast food companies and their overly effective marketing campaigns. A study has found that fast-food logos are branded into the minds of children from an early age.
…
The brain’s reaction may not seem like a big deal. After all, when someone mentions food, a common bodily response is to feel hungry. But researchers also found that children were more likely to choose the food branded with the logo with which they were familiar. When asked to taste a hamburger from a box with no label, and a hamburger from a box labeled McDonald’s, the children overwhelmingly preferred the McDonald’s burger.
Researchers’ concern is that marketers for these companies are tapping into the reward portions of the brain long before children develop self-control. In addition, most of the foods marketed to children are high in caloric content, sugars, fat and sodium.
“The brains of children are ‘imprinted’ with food logos,” said Dr. Amanda Bruce, who led the study. “Without the necessary inhibitory processes to aid in decision-making, youth are particularly susceptible to making poor choices about what to eat.”
A couple of simple solutions:
Don’t own a television.
Don’t introduce your kids to fast food.