Billboards Tell America to Cheer Up
July 19th, 2009Via: New Zealand Herald / AP:
Some Americans put out of work by the latest recession are driving past billboards with messages like: “Interesting fact about recessions … they end.”
Another reads: “Self worth is greater than net worth.” A third says: “This will end long before those who caused it are paroled.”
Drivers across America are seeing those and similar messages as part of a billboard campaign dubbed “Recession 101” funded by an anonymous East Coast donor who was depressed about how the country was reacting to the economy’s tailspin.
The campaign began last month and is now appearing on more than 1000 billboards, including a spot in New York’s Times Square.
Designer Charles Robb said his client wanted people to realise America had suffered recessions before and made it through.
“One of the lines is, ‘Stop obsessing about economy, you’re scaring the children.’ That’s the overriding concept of the thing,” said Robb, founder of Charchin Creative in Florida.
“Self worth is greater than net worth.”
But that undermines the entire american economic system. Frankly, it’s terrorism.