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How Technology Hijacks People’s Minds – from a Magician and Google’s Design Ethicist

May 20th, 2016

Via: Medium:

Western Culture is built around ideals of individual choice and freedom. Millions of us fiercely defend our right to make “free” choices, while we ignore how we’re manipulated upstream by limited menus we didn’t choose.

This is exactly what magicians do. They give people the illusion of free choice while architecting the menu so that they win, no matter what you choose. I can’t emphasize how deep this insight is.

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