Britain: Face-Scanning Screens That Can Determine Your Age and Gender

November 5th, 2013

Via: Vice:

Next time you absent-mindedly watch the ads as you’re waiting to pay for a tank of gas, they might be watching you back.

Digital advertising company Amscreen (a division of Alan Sugar’s Amshold) has announced a deal with British supermarket giant Tesco to roll out its OptimEyes technology across their 450 petrol forecourts. Screens near the pump will have a built-in camera with facial detection to measure how many people are viewing, and to determine their gender and age range based on visual features. In a press release, Amscreen claims the tech will “help to deliver more measurable campaigns for advertisers, as well as more relevant on screen content for the Tesco customer.”

Posted in Economy, Rise of the Machines, Surveillance, Technology | Top Of Page

One Response to “Britain: Face-Scanning Screens That Can Determine Your Age and Gender”

  1. pookie says:
    November 5, 2013 at 2:36 pm

    Now, there’s a market … InstaFace. Pookie strolls to her clothes closet and wonders what face to plop on today. Charlotte Bronte? Thomas Hardy? Ludwig von Mises? Pinky or The Brain?

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