The British Airways ‘Know Me’ System
July 7th, 2012Via: Telegraph:
British Airways staff will be able to identify customers by using a new computer system that searches Google to find images of them.
Cabin crew and staff at check–in desks and first–class lounges will be equipped with technology to help them meet and greet selected travellers.
The aim is to give the airline a more personal touch when serving important passengers, such as chief executives of financial companies, who may not be instantly recognisable by British Airways employees.
The carrier already identifies such passengers on each flight but until now staff would not have known what they looked like until they checked in. Now they will be able to approach such clients proactively.
BA says the “Know Me” system will enable staff “to put a face to the name before the customer sets foot in the airport”.
Research Credit: almaverdad2
