Marketing: ‘Zombie Bullets’ In High Demand Following Flesh-Eating Attacks
June 8th, 2012
Via: CBS:
Talk about zombies and a possible zombie apocalypse has increased due to recent gory accounts of drug-induced, flesh-eating attacks in the news.
Stores across the U.S., including in Metro Detroit, are getting in on the undead action by selling Zombie Bullets, made by Hornady Manufacturing.
In promoting the product on their website, Hornady suggests, “Be PREPARED – supply yourself for the Zombie Apocalypse with Zombie Max ammunition from Hornady! Loaded with PROVEN Z-Max bullets… MAKE DEAD PERMANENT!”
…
“After it gained some acceptance among some of us here in the company got on board with the idea we decided just to have some fun with a marketing plan that would allow us to create some ammunition designed for that … fictional world,” Deger said.
He said the Zombie Max and Z-Max bullets are Hornady’s most successful products.
These have been out for a little while now. Since at least October 2011. I picked up a box a few weeks ago. The store I bought it at laughed with me when I got them. I got them as a novelty. Well, they could be fired from my AR-15, but still, a novelty.
They did tell me that it’s the same as the Hornady V-Max.
http://www.hornady.com/store/223-Rem-55-gr-V-MAX/
http://www.hornady.com/store/223-Rem-55-gr-Z-MAX/
You’ll probably notice the item numbers. V-Max is 8327. The Z-Max is 83271. It’s just a different color tip and a novelty box.
Honestly, it’s a cute marketing thing.
Zombies stuff in general will most likely fade in a year or two, just like previous horror fads.
For people like me, who like our firearms collection, it’s pretty obvious that it’s a cute novelty. I have 20 rounds of Z-Max in an unopened box, and hundreds of rounds of green tip 5.56 NATO loaded up in the magazines. Am I worried about [insert apocalypse scenario here]? Nope. It’s a lot easier to use at the shooting range when it’s already in the magazines.
https://www.google.com/#hl=en&safe=off&sclient=psy-ab&q=zombie+site:.gov
Plenty of serious organizations are having a little fun with it, including the CDC and FEMA. Really, it’s just as serious as the previous Zombie fad (after Night of the Living Dead), the UFO fad (after the first radio broadcast of War of the Worlds), and other apocalyptic scenarios came out in the entertainment medias.
It’s good clean fun, as long as no one believes in them too much.
If anyone wants, I can send pictures of the box, or you can check with your local gun store to see if they have them in stock.
I have this picture saved on my computer.
The original caption is:
“PICARD FACEPALM.
“Because expressing how dumb this is in words just doesn’t work.”
Hornaday ammunition seems to have an issue with being, well, ‘dirty’. I tried a few rounds in my weapons, and I have never seen so much dirt left behind when I broke them down for cleaning!
The ammunition from the ‘former Soviet Republics’ was cleaner that this stuff was, and I will not buy it again, even though they are ‘marketing’ ‘Zombie’ rounds.
Shiny marketing with a substandard product inside the package will not be dependable when the peddle needs to hit the metal.
PICARD FACEPALM PLUS 1!