Google Gets Patent for Using Background Noise, Other Environmental Conditions, to Target Ads

March 23rd, 2012

Via: PC World:

Google, on Tuesday, was awarded a patent for “advertising based on environmental conditions.” In other words, Google has patented the technique of using environmental factors gathered through a device’s sensors to target ads at users.

“When determining what ads to serve to end users, the environmental factors can be used independently or in combination with matching of keywords associated with the advertisements and keywords in user search queries,” the patent reads.

“A web browser or search engine located at the user’s site may obtain information on the environment (e.g., temperature, humidity, light, sound, air composition) from sensors. Advertisers may specify that the ads are shown to users whose environmental conditions meet certain criteria.”

So Google can now deliver targeted ads to users based on their surrounding environment.

Related: Using Mobile Phone User Location Data for ‘Crowd (Soft) Control’

Posted in Surveillance, Technology | Top Of Page

One Response to “Google Gets Patent for Using Background Noise, Other Environmental Conditions, to Target Ads”

  1. MoT says:
    March 25, 2012 at 1:01 pm

    So now even when you THINK you can browse in peace you’ll still be pounced upon. Time to use other search engines.

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