Saudi Arabia: U.S. TV Effective for Countering Jihad

December 8th, 2010

In summary, the U.S. military is aware that “American Culture” is a strategic weapon that is capable of defeating an enemy, or entire populations, without necessarily having to kill them. The U.S. military, however, must and will kill in order to allow “American Culture” into a society in order to repurpose it. Military failures will result from failing to thrust, “that bayonet into an enemy’s heart.”

The American Culture Bomb: Satire from the Onion and a Long Forgotten U.S. Army War College Essay

Via: Guardian:

Satellite broadcasts of the US TV shows Desperate Housewives and Late Show With David Letterman are doing more to persuade Saudi youth to reject violent jihad than hundreds of millions of dollars of US government propaganda, informants have told the American embassy in Jeddah.

Broadcast uncensored and with Arabic subtitles alongside sitcoms such as Friends on Saudi Arabia’s MBC 4 channel, the shows are being allowed as part of the kingdom’s “war of ideas” against extremist elements. According to a secret cable titled “David Letterman: Agent of Influence”, they have been proving more effective than Washington’s main propaganda tool, the US-funded al-Hurra TV news channel.

Al-Hurra has shown lengthy interviews with US politicians, including George Bush, but has run into problems with locally hired journalists. On one occasion it broadcast a call to arms against Israel by Hezbollah, which was not the plan when the channel was launched across the Middle East in 2004 after the Iraq invasion.

Diplomats said they believed the allure of actors such as Eva Longoria, Jennifer Aniston and David Schwimmer meant commercial TV had a far greater impact than al-Hurra which, according to one report, has cost US taxpayers up to $500m (£316m).

“It’s still all about the war of ideas here, and the American programming on MBC and Rotana [a channel part-owned by Rupert Murdoch’s News Corporation] is winning over ordinary Saudis in a way that al-Hurra and other US propaganda never could,” two Saudi media executives told a US official in a meeting at a Jeddah branch of Starbucks. “Saudis are now very interested in the outside world and everybody wants to study in the US if they can. They are fascinated by US culture in a way they never were before,” the May 2009 cable says.

One Response to “Saudi Arabia: U.S. TV Effective for Countering Jihad”

  1. Eileen says:

    I loved that these “ENEMIES” of ours loved the movie Michael Clayton with George Clooney, and that these enenies of ours love it because “he does the right thing!!???’
    I think this is the best news I’ve read in a long, long time. In fact after a very, very, very long binge of watching AVATAR (director’s cut, etc) where the characters that matter consistently “DO THE RIGHT THING” the first movie I watched four times last week was Michael Clayton. I get sentimental at times like these.
    Going to go play vivaldi, the 4 seasons. Hooray!

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