Los Angeles: Beware of Swindling at Farmers Markets
September 26th, 2010I was pleased with the advice given in this article, which is exactly the same that I would give: Know your farmers. Visit their farms. If you’re buying food from someone, you should be able to see the farm. If the person selling the food doesn’t want you to see the farm or property… That’s a red flag.
Additionally, if you’re looking for organically grown foods at farmers markets, the certified organic vendors are much more likely to be selling the real deal. They charge premium prices, but have to put up with lunatic fascism as part of maintaining their certifications and, typically, aren’t willing to risk their reputations by cutting corners with conventional pesticides and herbicides. These vendors will be prominently displaying their certification organizations and certification numbers.
Via: NBC Los Angeles:
NBCLA’s investigation began this summer, when we bought produce at farmers markets across the LA area, and then made surprise visits to farms where we were told the produce was being grown.
We found farms full of weeds, or dry dirt, instead of rows of the vegetables that were being sold at the markets. In fact, farmers markets are closely regulated by state law. Farmers who sell at these markets are supposed to sell produce they’ve grown themselves, and they can’t make false claims about their produce.
We did find plenty of vendors doing just that, like Underwood Farms, which sells produce at 14 markets, all grown on a family farm in Moorpark.
But our investigation also uncovered vendors who are selling stuff they didn’t grow, like Frutos Farms, which sells at seven different farmers markets in LA and Orange counties.
During our investigation, we bought 26 different types of produce from their stands at the Century City farmers market, at the Larchmont market and at the Buena Park market.
Frutos Farm’s state permit to sell produce at farmers markets says their farm is in Cypress.
NBCLA asked owner Jesse Frutos, “Everything you sell at farmers markets is grown in your Cypress field?”
Jesse responded, “Correct…everything.”
But when NBCLA made a surprise visit to the Cypress field listed on its permit, Frutos couldn’t show us most of the produce he was selling, such as celery, garlic, and avocados.
So NBCLA asked, “Do you grow avocados here?”
“Avocados? No, not here on the lot. … That I’ll be honest. That stuff came from somewhere else,” Frutos said.
Somewhere else? NBCLA’s undercover cameras followed Jesse’s trucks on farmers market days, and saw him going to the big wholesale produce warehouses in downtown LA.
We saw him loading up his truck, with boxes of produce from big commercial farms as far away as Mexico. He bought many of the types of items we saw him selling at the farmers markets.
After documenting this, NBCLA asked Jesse, “You are selling some things at farmers markets that you didn’t grow, that you got at wholesale produce markets?”
Jesse admitted, “Yes.”
And we investigated other vendors, like Juan Uriostegui, who sells produce at the West Hollywood farmers market on Mondays.
He tells customers that everything he sells is grown on his farm in Redlands, in San Bernardino County.
We bought some of his broccoli, and the same day, we showed up at his farm with officer Allan Lampman of the San Bernardino Department of Agriculture.
Lampman asked Uriostegui to show him where he was growing broccoli, but all the farmer could show him was a patch of dry dirt.
“I’m looking at the fields, saying, ‘I don’t think you grew that broccoli,'” Lampman said.
In fact, Uriostegui was already issued a fine earlier this year by San Bernardino County for selling produce at another farmers market that he didn’t grow.
And during our investigation, NBCLA examined another big claim made at farmers markets — that their produce is “pesticide-free.”
NBCLA bought one container of strawberries, from five different vendors, at five farmers markets, including a vendor called “The Berry Best,” at the Torrance farmers market.
NBCLA’s undercover shopper questioned the Berry Best’s owner about the strawberries:
“These are pesticide-free?”
Owner Mary Ellen Martinez responded, “Yes, they are.”
To see if that’s true, we took our five samples to a state-certified lab, and had them tested for pesticides.
Results showed three out of five samples we tested sold berries that did contain pesticides, including the sample from the Berry Best.
NBCLA went back to Martinez.
“We found four different pesticides in your berries. You don’t how that happened?” we asked.
Responded Martinez, “Nope.”
She later said pesticides might have drifted into her field from neighboring farms. But according to our lab, that’s unlikely because the pesticide level on her berries appears too high to have drifted from another farm.
Martinez ended the interview with NBCLA, telling us to leave her stand, “You’re getting on my nerves right about now.”
By the end of our investigation, we found vendors who make false claims selling at more than two dozen farmers markets.
Research Credit: ltcolonelnemo
Should add for those who think that “this is what happens when you try to buy from small dealers as opposed to a supermarket”….
In the UK: http://www.guardian.co.uk/business/2010/feb/12/tesco-asda-supermarkets-prices
In the US: http://www.crainsnewyork.com/article/20100818/SMALLBIZ/100819806
We had an article about price fixing at local farmers markets in our non-daily out here.
Buying local has its price
The reality is there are a lot of what are legitimately “small family farms” out there that don’t give a shit about the values of growing food naturally…but they DO want to get the higher prices that people are willing (and should) pay for unadulterated food. So they lie and they cheat.
As Kevin said, if you don’t “know your farmer”, you’re buying in the dark, so caveat emptor….