X Re-Joins Pro-Censorship Advertisers’ Alliance
July 3rd, 2024Via: Reclaim the Net:
Given how X has gone out of its way to reveal the depth and breadth of online censorship via the Twitter Files, this makes for an awkward reunion: the company has decided to rejoin the Global Alliance for Responsible Media (GARM).
It’s a pro-censorship, World Economic Forum-affiliated advertisers’ group, that achieves its objectives through the “brand safety” route (i.e., the censorship “brand” here would be demonetization).
…
For X, despite the strides the platform has made toward protecting users’ speech since the Twitter takeover, the GARM relationship is most likely simply about (ad) money – and one of the several efforts to make the platform profitable at last.
Those who were hoping for a “free speech absolutism” on a platform like this might be disappointed, the Congress might investigate some more; but ultimately, the move represents a “realpolitik-style” compromise.
And so X is “excited” and “proud” to be back as a GARM member. The company’s “Safety” account posted something about “the safety of our global town square” apparently being relevant to this decision, but did not elaborate.
Now listed by GARM along with X are YouTube and Chanel – and, in between, some of the biggest pharma and telecoms out there.
Big Money, one might say.
